Because sex journalism is still fairly niche, and because sex coverage in general is usually done by reporters who have a range of other “beats” (dating, health, beauty, etc.), I often receive press releases that have nothing to do with the topics I actually write about. I imagine these PR people are reaching out to me simply because of the publications where I’ve had bylines – GQ, SELF, Insider, etc. – and assuming that if I write about sex toys for those places, I must write about other stuff for them too, which actually isn’t the case. These days, sex toys are my beat, and I almost never venture beyond them in the writing I do for publications.
I used to fret about being offered “press samples” by these companies. I would show my spouse these emails and tremulously say, “But what if I ask them to send me the purse/shoes/piano they’re promoting and then they get mad that I don’t write about it for any big outlets?” – to which my spouse always says, “If they’re offering a purse/shoes/piano to a journalist who only writes about sex toys, that’s on them. They should’ve done better research on the people they were contacting.”